Critical to behaviorism are the concepts of reinforcement and punishment, which are tools used to influence behavior change. Reinforcement refers to the process where a behavior is encouraged by rewarding its occurrence.
- Positive reinforcement involves providing a reward after a desired behavior.
- Negative reinforcement entails removing an unpleasant stimulus following the desired behavior.
Punishment, in contrast, aims to decrease a behavior's occurrence. Like reinforcement, it can be positive or negative.
These methods shape an individual's actions, thereby contributing to differences in personality. A person who receives different reinforcements compared to another will likely develop distinct personality traits.