The magnetic files is directed into the page, and the bar is moving with speed v in the positive x direction.
This situation can be seen in the following figure.
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In the above figure, one can see that the magnetic field is directed into the page, and the bar is moving with speed v in the positive x direction. Electrons moves in the downward direction, leaving the top end of the bar positively charged and the bottom end of the bar negatively charged because the magnetic force on the mobile electrons in the bar points in the negative y direction. Therefore, the conventional current (positive charge) flows through the resistor from the top end of the bar to the bottom end of the bar.
This means that the conventional current flow through a resistor in the direction of -y axis.
