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The Institute of Psychiatry at Kings College London found that dealing with "infomania" has a temporary, but significant, negative effect on IQ (Discover, November 2005). To reach this conclusion, researchers divided volunteers into two groups. Each subject took an IQ test. One group had to check e-mail and respond to instant messages while taking the test, and the other group took the test without any distraction. The distracted group had an average score that was 10 points lower than the average for the control group. Explain why it is important that the researchers use random assignment to create the two experimental groups.

Short Answer

Expert verified
Random assignment is important in the study because it minimizes bias and ensures that any differences in IQ scores can be attributed to the influence of 'infomania', rather than pre-existing characteristics or differences among the participants. It aids in establishing a cause-and-effect relationship between the environment (presence or absence of distractions) and effect (IQ scores).

Step by step solution

01

Understand the Concept of Random Assignment

Random assignment is a method used in experiments to reduce bias and ensure that the groups being compared (in this case, those subjected to 'infomania' versus those not) are as identical as possible apart from the treatment administered. This is accomplished by assigning subjects to different groups through a process of random selection.
02

Explain the Importance of Random Assignment

Random assignment is critical in experimental research as it helps ensure that any observed differences in outcome (in this case, IQ scores) between the two groups can be attributed to the treatment (exposure to 'infomania') rather than to pre-existing differences between the subjects in each group. This technique gives each participant an equal chance of being assigned to the treatment or control group, minimizing selection bias.
03

Apply the Concept to the Exercise

In the context of this study, random assignment would ensure that factors such as pre-existing intelligence levels, backgrounds, personalities etc., which could influence IQ scores, are evenly distributed between the two groups. Therefore, if there's a significant difference in the average IQ score between the distracted group and the control group, the researchers can be confident that this difference is due to the impact of 'infomania', rather than other confounding factors.

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Most popular questions from this chapter

Swedish researchers concluded that viewing and discussing art soothes the soul and helps relieve medical conditions such as high blood pressure and constipation (AFP International News Agency, October 14,2005\()\). This conclusion was based on a study in which 20 elderly women gathered once a week to discuss different works of art. The study also included a control group of 20 elderly women who met once a week to discuss their hobbies and interests. At the end of four months, the art discussion group was found to have a more positive attitude and lower blood pressure and used fewer laxatives than the control group. a. Why is it important to determine if the researchers randomly assigned the women to one of the two groups? b. Explain why you think that the researchers included a control group in this study.

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