The method by which the sample is selected from the population is critical for obtaining reliable results in statistical studies. Different sampling techniques serve different purposes, and their selection depends on the characteristics of the population and the goals of the study. Common techniques include:
- Simple Random Sampling: Every member of the population has an equal chance of being included in the sample. This can be done using random number tables or computer-generated random numbers.
- Stratified Sampling: The population is divided into subgroups, or strata, that share similar characteristics, and a sample is taken from each stratum.
- Cluster Sampling: The population is divided into clusters, often based on geography or another attribute, and entire clusters are randomly selected to be included in the sample.
- Systematic Sampling: A sample is drawn by selecting members of a population at regular intervals, such as every 10th brick in a stack.
In the example with the building contractor, if the bricks are homogeneously mixed, simple random sampling may suffice. The goal is to end up with a sample that accurately reflects the population, enabling a meaningful proportion estimation to be made.