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Question: Forecasting daily admission of a water park (cont’d). Refer to Exercise 12.165. The owners of the water adventure park are advised that the prediction model could probably be improved if interaction terms were added. In particular, it is thought that the rate at which mean attendance increases as predicted high temperature increases will be greater on weekends than on weekdays.

The following model is therefore proposed:

E(y)=β0+β1x1+β2x2+β3x3+β4x1x3

The same 30 days of data used in Exercise 12.165 are again used to obtain the least squares model,y^=250-700x1+100x2+5x3+15x1x3 with sβ4=3,R2=0.96.

a. Graph the predicted day’s attendance, y, against the day’s predicted high temperature,, for a sunny weekday and for a sunny weekend day. Plot both on the same graph forbetweenand. Note the increase in slope for the weekend day. Interpret this.

b. Do the data indicate that the interaction term is a useful addition to the model? Useα=.05.

c. Use this model to predict the attendance for a sunny weekday with a predicted high temperature of95°F.

d. Suppose the 90%prediction interval for part c is (800, 850). Compare this result with the prediction interval for the model without interaction in Exercise 12.165, part e. Do the relative widths of the confidence intervals support or refute your conclusion about the utility of the interaction term (part b)?

e. The owners, noting that the coefficientβ^1=-700, conclude the model is ridiculous because it seems to imply that the mean attendance will be 700 less on weekends than on weekdays. Explain why this is not the case.

Short Answer

Expert verified

Answer

a. Graph of the predicted days attendance.

b. Thevalue for the model is 0.96 indicating that 96% of the variation in the data is explained by the model meaning that the model is a good fit for the data. This means that the interaction term is useful in explaining model.

c. The predicted attendance on a sunny weekday at a temperature of95°Fis 825.

d. The 90% prediction interval for daily attendance is (800, 850) indicating that the future values of the dependent variables will fall between the interval. From part c, the value of 825 is also falling into the prediction interval.

e. The coefficient of x1 is -700 indicating that there is an inverse relation between attendance and days of the week. The number 700 indicates that for every 1 unit change in attendance, the no of days’ changes by 700.

Step by step solution

01

Given Information

The least square regression equation is:

y^=250-700x1+100x2+5x3+15x1x3

02

Graph

a.

The question involves interpretingvalues which represents the fraction of the sample variation of the y-values (measured by) that is explained by the least squares prediction equation.

The graph can be drawn by taking individual values of y and , for second line y and to understand the effect of individual x variables on the dependent variable y.

03

Interaction term

b.

TheR2 value for the model is 0.96 indicating that 96% of the variation in the data is explained by the model meaning that the model is a good fit for the data. This means that the interaction term is useful in explaining model.

04

Prediction value

c.

The regression equation is y^=250-700x1+100x2+5x3+15x1x3.The prediction value of daily attendance on sunny weekday at 95⁰F can be calculated when , x1=1,x2=1andx3=95.

y^=250-7000+1000+595+1501y^=825

Therefore, the predicted attendance on a sunny weekday at a temperature of 95°Fis 825.

05

Prediction interval 

d.

The 90% prediction interval for daily attendance is (800, 850) indicating that the future values of the dependent variables will fall between the interval. From part c, the value of 825 is also falling into the prediction interval.

06

Implication of coefficient of x1

e.

The coefficient of is -700 indicating that there is an inverse relation between attendance and days of the week. The number 700 indicates that for every 1 unit change in attendance, the no of days’ decreases by 700.

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Most popular questions from this chapter

Role of retailer interest on shopping behavior. Retail interest is defined by marketers as the level of interest a consumer has in a given retail store. Marketing professors investigated the role of retailer interest in consumers’ shopping behavior (Journal of Retailing, Summer 2006). Using survey data collected for n = 375 consumers, the professors developed an interaction model for y = willingness of the consumer to shop at a retailer’s store in the future (called repatronage intentions) as a function of = consumer satisfaction and = retailer interest. The regression results are shown below.

(a) Is the overall model statistically useful for predicting y? Test using a=0.05

(b )Conduct a test for interaction at a= 0.05.

(c) Use the estimates to sketch the estimated relationship between repatronage intentions (y) and satisfaction when retailer interest is x2=1 (a low value).

(d)Repeat part c when retailer interest is x2= 7(a high value).

(e) Sketch the two lines, parts c and d, on the same graph to illustrate the nature of the interaction.

Question: After-death album sales. When a popular music artist dies, sales of the artist’s albums often increase dramatically. A study of the effect of after-death publicity on album sales was published in Marketing Letters (March 2016). The following data were collected weekly for each of 446 albums of artists who died a natural death: album publicity (measured as the total number of printed articles in which the album was mentioned at least once during the week), artist death status (before or after death), and album sales (dollars). Suppose you want to use the data to model weekly album sales (y) as a function of album publicity and artist death status. Do you recommend using stepwise regression to find the “best” model for predicting y? Explain. If not, outline a strategy for finding the best model.

Question: Bus Rapid Transit study. Bus Rapid Transit (BRT) is a rapidly growing trend in the provision of public transportation in America. The Center for Urban Transportation Research (CUTR) at the University of South Florida conducted a survey of BRT customers in Miami (Transportation Research Board Annual Meeting, January 2003). Data on the following variables (all measured on a 5-point scale, where 1 = very unsatisfied and 5 = very satisfied) were collected for a sample of over 500 bus riders: overall satisfaction with BRT (y), safety on bus (x1), seat availability (x2), dependability (x3), travel time (x4), cost (x5), information/maps (x6), convenience of routes (x7), traffic signals (x8), safety at bus stops (x9), hours of service (x10), and frequency of service (x11). CUTR analysts used stepwise regression to model overall satisfaction (y).

a. How many models are fit at step 1 of the stepwise regression?

b. How many models are fit at step 2 of the stepwise regression?

c. How many models are fit at step 11 of the stepwise regression?

d. The stepwise regression selected the following eight variables to include in the model (in order of selection): x11, x4, x2, x7, x10, x1, x9, and x3. Write the equation for E(y) that results from stepwise regression.

e. The model, part d, resulted in R2 = 0.677. Interpret this value.

f. Explain why the CUTR analysts should be cautious in concluding that the best model for E(y) has been found.

Question: Women in top management. Refer to the Journal of Organizational Culture, Communications and Conflict (July 2007) study on women in upper management positions at U.S. firms, Exercise 11.73 (p. 679). Monthly data (n = 252 months) were collected for several variables in an attempt to model the number of females in managerial positions (y). The independent variables included the number of females with a college degree (x1), the number of female high school graduates with no college degree (x2), the number of males in managerial positions (x3), the number of males with a college degree (x4), and the number of male high school graduates with no college degree (x5). The correlations provided in Exercise 11.67 are given in each part. Determine which of the correlations results in a potential multicollinearity problem for the regression analysis.

  1. The correlation relating number of females in managerial positions and number of females with a college degree: r =0.983.

  2. The correlation relating number of females in managerial positions and number of female high school graduates with no college degree: r =0.074.

  3. The correlation relating number of males in managerial positions and number of males with a college degree: r =0.722.

  4. The correlation relating number of males in managerial positions and number of male high school graduates with no college degree: r =0.528.

Question:If the analysis of variance F-test leads to the conclusion that at least one of the model parameters is nonzero, can you conclude that the model is the best predictor for the dependent variable ? Can you conclude that all of the terms in the model are important for predicting ? What is the appropriate conclusion?

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