Chapter 8: Q97SE (page 504)
Rating service at five-star hotels. A study published in the Journal of American Academy of Business, Cambridge (March 2002) examined whether the perception of service quality at five-star hotels in Jamaica differed by gender. Hotel guests were randomly selected from the lobby and restaurant areas and asked to rate 10 service-related items (e.g., “The personal attention you received from our employees”). Each item was rated on a 5-point scale (1 = “much worse than I expected,” 5 = “much better than I expected”), and the sum of the items for each guest was determined. A summary of the guest scores is provided in the table.
Gender | Sample size | Mean score | Standard deviation |
Males | 127 | 39.08 | 6.73 |
Females | 114 | 38.79 | 6.94 |
a. Construct a 90% confidence interval for the difference between the population mean service-rating scores given by male and female guests at Jamaican five-star hotels.
Short Answer
a. The 90% confidence interval for the two population means service-rating scores is (-1.162, 1.742).