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Question: Is caffeine addictive? Does the caffeine in coffee, tea, and cola induce an addiction similar to that induced by alcohol, tobacco, heroin, and cocaine? In an attempt to answer this question, researchers at Johns Hopkins University examined 27 caffeine drinkers and found 25 who displayed some type of withdrawal symptoms when abstaining from caffeine. [Note: The 27 caffeine drinkers volunteered for the study.] Furthermore, of 11 caffeine drinkers who were diagnosed as caffeine dependent, 8 displayed dramatic withdrawal symptoms (including impairment in normal functioning) when they consumed a caffeine-free diet in a controlled setting. The National Coffee Association claimed, however, that the study group was too small to draw conclusions. Is the sample large enough to estimate the true proportion of caffeine drinkers who are caffeine dependent to within .05 of the true value with 99% confidence? Explain.

Short Answer

Expert verified

The required sample size is 640. So, the sample size is not large enough to estimate the true proportion of caffeine drinkers who are caffeine dependent on being within 0.05 with 99% confidence.

Step by step solution

01

Given Information

The sample size of caffeine drinkers is 27.

The number of success be 11.

The confidence level is 99%.

The sampling error is 0.05.

02

Compute the point estimate of the population proportion.

The point estimate of the population proportion is obtained below:p^=Numberofsuccessinthesample(x)Sample\kern1ptsize(n)=1127

03

Compute the Zα2 value. 

Let the confidence level be 0.99.

For1-α=0.99α=0.01α2=0.005

TheZα2obtained from the standard normal table is,

Zα2=Z0.005=2.575

04

State the formula used to obtain the sample size

The formula for sample size is given below:

n=Zα22pqSE2

Where SE is the sampling error.

The value of the pq is unknown; it can be estimated by using the sample fraction of success,from a prior sample.

05

Compute the sample size.

Let the sample proportionp^is 0.407.

Here, the value pq is unknown. Which can be obtained by using the sample fraction of successp^,p^.

The product of pq is computed as

pq=p1-p=0.4071-0.407=0.4070.593=0.241351

The sample size is computed as

n=2.57520.4070.5930.0052=1.60030.0025=640.123640

Hence, the required sample size is 640. So, the sample size is not large enough to estimate the true proportion of caffeine drinkers who are caffeine dependent to be within 0.05 with 99% confidence. Because the pq values are not closed to 0.5.

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Question: Consumers’ attitudes toward advertising. The two most common marketing tools used for product advertising are ads on television and ads in a print magazine. Consumers’ attitudes toward television and magazine advertising were investigated in the Journal of Advertising (Vol. 42, 2013). In one experiment, each in a sample of 159 college students were asked to rate both the television and the magazine marketing tool on a scale of 1 to 7 points according to whether the tool was a good example of advertising, a typical form of advertising, and a representative form of advertising. Summary statistics for these “typicality” scores are provided in the following table. One objective is to compare the mean ratings of TV and magazine advertisements.

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Descriptive statistics(Quantitative data)

Statistic

Content

Nbr.of Observation

50

Minimum

81.79

Maximum

94.83

1st Quartile

87.2725

Median

89.375

3rd Quartile

91.88

Mean

89.2906

Variance(n-1)

10.1343

Standard deviation(n-1)

3.1834

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