Question

For the following four exercises, determine the type of sampling used (simple random, stratified, systematic, cluster, or convenience).

A market researcher polls every tenth person who walks into a store.

Short answer

The sampling method used for the given case is systematic sampling.

Step-by-step solution

Concept Introduction

Sampling, in statistics, is the process of learning about a population based on a sample selected from the population of interest.

Explanation

For sampling, the sample can be chosen in a variety of ways. The following are some of the most important sampling methods:

• Simple random sampling: It is the type of sampling in which every unit of the population has an equal chance of being included in the sample. The sample is chosen at random by the researcher using various procedures such as a random number table and the lottery method.
• Systematic sampling: In this method, the investigator selects a starting point from the population at random and then selects every n^th data point from the population's listing.
• Stratified sampling: In this method of sampling, the investigator divides the entire population into homogeneous groups (known as strata) depending on particular criteria, and then selects a sample from each of these strata at random.
• Cluster sampling: It is a technique in which the researcher divides the population into many clusters and then selects some of the clusters at random. All members of the selected clusters are investigated.
• Convenience sampling: It's a method of sampling that isn't done at random. Subjects that are readily available are chosen in this form of sampling. For example, an online poll was performed to gauge public opinion on the introduction of a new product to the market.

As per the given information, the market researcher polls every tenth person who walks into a store. As a result, systematic sampling was chosen as the sampling method.

Final answer

Hence, for the given example, the sampling method used is systematic sampling.