Whether or not to continue a Mardi Gras Parade through downtown San Luis
Obispo, \(\mathrm{CA}\), is a hotly debated topic. The parade is popular with
students and many residents, but some celebrations have led to complaints and
a call to eliminate the parade. The local newspaper conducted online and
telephone surveys of its readers and was surprised by the results. The survey
web site received more than 400 responses, with more than \(60 \%\) favoring
continuing the parade, while the telephone response line received more than
120 calls, with more than \(90 \%\) favoring banning the parade (San Luis Obispo
Tribune, March 3, 2004). What factors may have contributed to these very
different results?