In Exercises 1.92-1.97, we present descriptions of designed experiments. In each case, identify the
(a) experimental units
(b) response variable
(c) factor (s)
(d) levels of each factor:-
(e) treatments.
Increasing Unit Sales. Supermarkets are interested in strategies to increase temporarily the unit sales of a product. In one study, researchers compared the effect of display type and price on unit sales for a particular product. The following display types and pricing schemes were employed.
- Display types: normal display space interior to an aisle, normal display space at the end of an aisle, and enlarged display space.
- Pricing schemes: regular price, reduced price, and cost.