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Denomination Effect. In Exercises 13–16, use the data in the following table. In an experiment to study the effects of using a \(1 bill or a \)1 bill, college students were given either a \(1 bill or a \)1 bill and they could either keep the money or spend it on gum. The results are summarized in the table (based on data from “The Denomination Effect,” by Priya Raghubir and Joydeep Srivastava, Journal of Consumer Research, Vol. 36).

Purchased Gum

Kept the Money

Students Given A \(1 bill

27

46

Students Given a \)1 bill

12

34

Denomination Effect

a. Find the probability of randomly selecting a student who spent the money, given that the student was given a \(1 bill.

b. Find the probability of randomly selecting a student who kept the money, given that the student was given a \)1 bill.

c. What do the preceding results suggest?

Short Answer

Expert verified

a. The probability of selecting a student who spent the money, given that the student was provided a $1 bill, is 0.261.

b. The probability of selecting a studentwho kept the money, given that the student was provided a $1 bill, is 0.739.

c. If students are given a $1 bill, they tend to keep the money than spending it.

Step by step solution

01

Given information

Some students were given a $1 bill or four quarters. The frequencies are categorized into two categories comprising whether they spent the money or not.

02

Conditional probability

As the name suggests,theconditional probability of an eventis the probability of the occurrence of the event with reference to a prior condition. It has the following formula:

PB|A=PAandBPA

03

Compute the relevant conditional probabilities

Let A be the event of selecting a student who was given four quarters.

Let B be the event of selecting a student who was given a $1 bill.

Let C be the event of selecting a student who spent the money.

Let D be the event of selecting a student who kept the money.

The following table shows the necessary totals:

Purchased Gum

Kept the Money

Total

Students Given A $1 bill

27

16

43

Students Given a $1 bill

12

34

46

Total

39

50

89

a.

The total number of students is 89.

The number of students who were given a $1 bill is equal to 46.

The probability of selecting a student who was given a $1 bill is given by:

PB=4689

The number of students who were given a $1 bill and spent the money is 12.

The probability of selecting a student who was provided a $1 bill and spent the money is given by:

PBandC=1289

The probability of selecting a student who spent the money, given that he/she was provided a $1 bill, is computed as follows:

PC|B=PBandCPB=12894689=1246=0.261

Therefore, the probability of selecting a student who spent the money, given that he/she was provided a $1 bill, is 0.261.

b.

The number of students who were given a $1 bill and kept the money is 34.

The probability of selecting a student who was provided a $1 bill and kept the money is given by:

PBandD=3489

The probability of selecting a student who kept the money, given that he/she was provided a $1 bill, is computed as follows:

PD|B=PBandDPB=34894689=3446=0.739

Therefore, the probability of selecting a student who kept the money, given that he/she was provided a $1 bill, is equal to 0.739.

04

Interpret the results obtained from the study

c.

The probability of selecting a student who kept the money is greater than that of a student who spent it (purchased gum), given that the student had a $1 bill.

Thus, the result suggests that it can be concluded that students tend to keep the money than spending it if they are given a $1 bill.

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