A simple random sample is a fundamental sampling technique where every individual of a population has an equal chance of being selected. This method is straightforward and unbiased, making it one of the best ways to obtain a genuine representation of a population.
When using a simple random sample, each member of the population is assigned a number or identifier. Using a tool like a random number generator, a predetermined number of identifiers (or people) are selected to make up the sample.
Some advantages of this method include:
- Equality: Every member has the same chance of selection, eliminating selection bias.
- Simplicity: It is easy to implement and does not require complex procedures.
- Reliability: Provides a strong basis for statistical inference.
Considerations must be taken when ensuring that the list of the population is complete and accurate. Simple random sampling forms a robust foundation for any well-conducted survey.