Aggregate demand refers to the total demand for all goods and services within an economy at a given time and price level. It reflects the collective spending behavior of all economic agents, including households, businesses, and government.
Key components of aggregate demand are:
- Consumption expenditure by households
- Investment spending by businesses
- Government expenditure on public goods and services
- Net exports (exports minus imports)
When aggregate demand increases, it usually signals economic growth, leading to higher employment and production. Conversely, a decline in aggregate demand can indicate an economic slowdown, possibly causing higher unemployment and reduced output.
The concept emphasizes how different sectors' spending decisions contribute to the overall economic health, highlighting macroeconomic policies that may be needed to influence aggregate demand for stabilizing the economy.