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Suppose that two competing firms, A and B, produce a homogeneous good. Both firms have a marginal cost of MC = \(50. Describe what would happen to output and price in each of the following situations if the firms are at (i) Cournot equilibrium, (ii) collusive equilibrium, and (iii) Bertrand equilibrium.

(a) Because Firm A must increase wages, its MC increases to \)80.

(b) The marginal cost of both firms increases.

(c) The demand curve shifts to the right.

Short Answer

Expert verified

(a) The market output will reduce, and the price will increase in Cournot equilibrium.

In Collusive equilibrium, the market output and price will remain the same.

In Bertrand equilibrium, the market output will fall, and the market price will increase.

(b) The market output will reduce, and the price will increase in Cournot equilibrium.

In Collusive equilibrium, the market output will fall, and the price will increase.

In Bertrand equilibrium, the market output will fall, and the market price will increase.

(c) The market output will increase, and the price will rise in Cournot equilibrium.

In Collusive equilibrium, the market output will increase, and the price will increase.

In Bertrand equilibrium, the market output will increase, and the market price will not change.

Step by step solution

01

Explanation for part (a)

In Cournot equilibrium, the reaction curve of firm 1 will shift inward; thus, the output will fall, and firm B will produce more,taking some share of firm A. Thus, the total market output will fall, and the price in the market will increase.

In Collusive equilibrium, as the marginal cost of firm A increases, firm A will produce zero, and all the output will produce by firm B; hence, there will be no change in market output and price.

In Bertrand equilibrium, the price is equal to price; thus, firm A price will increase, and firm B will sell at a price lower than firm A; thus, taking all the output of firm A. Hence, with the price rise, market output falls.

02

Explanation for part (b)

In Cournot equilibrium, after the increase in marginal cost, the firm's output will fall; thus, total output will fall, and the market price will increase.

In Collusive equilibrium, the market output will fall, and the price will increase as the marginal cost increases.

In Bertrand equilibrium, as the marginal cost increases, the price increases; thus, the output will fall.

03

Explanation for part (c)

After the rightward shift in the demand curve, the output produced by both firms will increase; thus, the total output will increase, and the price increases in Cournot equilibrium.

In Collusive equilibrium, the marginal revenue increases with demand; thus, both output and price will also increase.

In Bertrand equilibrium, the rise in demand will increase total output, but the marginal cost does not change; thus, the market price will not change.

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Most popular questions from this chapter

Some years ago, an article appeared in the New York Times about IBMโ€™s pricing policy. The previous day,IBM had announced major price cuts on most of itssmall and medium-sized computers. The article said:

IBM probably has no choice but to cut prices periodicallyto get its customers to purchase moreand lease less. If they succeed, this could makelife more difficult for IBMโ€™s major competitors.Outright purchases of computers are needed for ever larger IBM revenues and profits, says Morgan Stanleyโ€™s Ulric Weil in his new book, InformationSystems in the 80โ€™s. Mr. Weil declares that IBM cannot revert to an emphasis on leasing.

a. Provide a brief but clear argument in support of the claim that IBM should try โ€œto get its customers to purchase more and lease less.โ€

b. Provide a brief but clear argument against this claim.

c. What factors determine whether leasing or selling is preferable for a company like IBM? Explain briefly.

Look again at Figure 11.17 (p. 438). Suppose that the marginal costs c1 and c2 were zero. Show that in this case, pure bundling, not mixed bundling, is the most profitable pricing strategy. What price should be charged for the bundle? What will the firmโ€™s profit be?

You are selling two goods, 1 and 2, to a market consisting of three consumers with reservation prices as follows:

RESERVATION PRICE (\()

CONSUMER FOR 1 FOR 2

A 20 100

B 60 60

C 100 20

The unit cost of each product is \)30.

a. Compute the optimal prices and profits for (i) selling the goods separately, (ii) pure bundling, and (iii) mixed bundling.

b. Which strategy would be most profitable? Why?

Salโ€™s satellite company broadcasts TV to subscribers in Los Angeles and New York. The demand functions for each of these two groups are

QNY = 60 - 0.25PNY

QLA = 100 - 0.50PLA

where Q is in thousands of subscriptions per year and P is the subscription price per year. The cost of providing Q units of service is given by

C = 1000 + 40Q

where Q = QNY + QLA.

  1. What are the profit-maximizing prices and quantities for the New York and Los Angeles markets?
  2. As a consequence of a new satellite that the Pentagon recently deployed, people in Los Angeles receive Salโ€™s New York broadcasts and people in New York receive Salโ€™s Los Angeles broadcasts. As a result, anyone in New York or Los Angeles can receive Salโ€™s broadcasts by subscribing in either city. Thus Sal can charge only a single price. What price should he charge, and what quantities will he sell in New York and Los Angeles?
  3. In which of the above situations, (a) or (b), is Sal better off? In terms of consumer surplus, which situation do people in New York prefer and which do people in Los Angeles prefer? Why?

A cable TV company offers, in addition to its basic service, two products: a Sports Channel (Product 1) and a Movie Channel (Product 2). Subscribers to the basic service can subscribe to these additional services individually at the monthly prices P1 and P2, respectively, or they can buy the two as a bundle for the price PB, where PB 6 P1 + P2. They can also forgo the additional services and simply buy the basic service. The companyโ€™s marginal cost for these additional services is zero. Through market research, the cable company has estimated the reservation prices for these two services for a representative group of consumers in the companyโ€™s service area. These reservation prices are plotted (as xโ€™s) in Figure 11.21, as are the prices P1, P2, and PB that the cable company is currently charging. The graph is divided into regions I, II, III, and IV.

a. Which products, if any, will be purchased by the consumers in region I? In region II? In region III? In region IV? Explain briefly.

b. Note that as drawn in the figure, the reservation prices for the Sports Channel and the Movie Channel are negatively correlated. Why would you, or why would you not, expect consumersโ€™ reservation prices for cable TV channels to be negatively correlated?

c. The companyโ€™s vice president has said: โ€œBecause the marginal cost of providing an additional channel is zero, mixed bundling offers no advantage over pure bundling. Our profits would be just as high if we offered the Sports Channel and the

Movie Channel together as a bundle, and only as a bundle.โ€ Do you agree or disagree? Explain why.

d. Suppose the cable company continues to use mixed bundling to sell these two services. Based on the distribution of reservation prices shown in Figure 11.21, do you think the cable company should alter any of the prices that it is now charging? If so, how?

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