The concept of
price elasticity relates to how sensitive the quantity demanded of a good is to a change in its price. Price elasticity is a measure used by economists to show the responsiveness, or elasticity, of the quantity demanded of a good or service to a change in its price. It is calculated as the percentage change in quantity demanded divided by the percentage change in price.
Price elasticity can be broadly categorized into three types:
- Elastic demand: where a small change in price leads to a large change in quantity demanded.
- Inelastic demand: where a large change in price is needed to affect the quantity demanded significantly.
- Unitary elasticity: where a change in price leads to a proportional change in quantity demanded.
If the price elasticity of demand for a product is high, it suggests that consumers are quite sensitive to price changes, which can be crucial information for businesses when setting prices. Conversely, a low price elasticity implies that consumers are not very responsive to price changes, possibly due to the lack of available substitutes or because the product is a necessity.