Monopolistic competition is a prevalent market structure that strikes a balance between monopoly and perfect competition. In this environment, many firms exist, each offering products that are similar but not perfect substitutes for one another. This creates a scenario of product differentiation.
- Firms in monopolistic competition have some control over pricing because of product differentiation. They compete not only on price but also on factors like quality, features, and branding.
- This market structure encourages innovation and variety, as companies strive to distinguish their offerings from competitors to attract customers. The result is a diverse marketplace catering to a range of consumer preferences.
Monopolistic competition is common in industries such as restaurants, clothing, and consumer electronics, where consumers have choices but perceive meaningful differences among products.