Decision making is the process of choosing between alternatives to achieve a desired outcome. This process, while simple in concept, can often involve complex considerations due to conflicting preferences or external factors.
In our context, the decision revolves around waking up in the morning and how an alarm can assist in that process.
Clocky, a unique alarm clock, introduces complexity by requiring the user to get out of bed to turn it off.
This forces users to make decisions about where to place the alarm.
Making decisions about alarm placement involves:
- Weighing pros and cons: For example, if the alarm is near the bed, it's easy to snooze, but setting it across the room forces physical activity.
- Adjusting to changing situations: Weekdays might require different decisions than weekends.
Inconsistent decisions, like moving the alarm closer just to hit snooze, reflect preference inconsistency.
Clocky's design helps users make consistent decisions by not allowing for easy reversibility.