Monopolistic competition blends characteristics from both perfect competition and monopoly, offering a diverse landscape. In this type of market, many firms compete by selling products that are similar but not identical, using product differentiation as a strategy to stand out.
Key features of monopolistic competition include:
- **Many sellers:** Numerous companies vie for customers, allowing for a healthy level of competition.
- **Product differentiation:** Firms try to distinguish their offerings through branding, quality variations, or other attributes, giving them some leeway in setting prices.
- **Some control over prices:** Due to differentiated products, firms have some influence over pricing, though still limited by competition.
- **Low barriers to entry and exit:** The ease of starting or leaving a business makes the market dynamic and adaptable.
A practical example is the restaurant industry, where each establishment offers unique flavors, dining experiences, and pricing, yet operates in an environment with many alternatives available to consumers.