Dumping refers to the practice of selling goods in a foreign market at a price below the cost of production. The aim is often to gain market share quickly or offload excess production. While it can benefit consumers, it poses challenges.
- Market Entry Tactic: Dumping is used by foreign producers to rapidly gain entry and capture market segments in another country.
- Immediate Consumer Advantage: Consumers in the importing country enjoy lower prices, increasing their purchasing power and consumer surplus.
- Potential Long-term Market Impact: If domestic companies cannot compete, they may reduce operations or close, impacting employment and domestic industry health.
When Japan dumps products in the U.S., the prices fall significantly, allowing consumers to enjoy greater benefits. However, this strategy pressures local producers, who struggle to compete with artificially low prices.