Product differentiation refers to the process of distinguishing a product or offering from others. In international trade, this concept explains how countries can trade similar products that aren’t identical, increasing consumer choices.
For example, one country might produce family-oriented cars while another produces luxury sports cars. Both countries may exchange these vehicles, appealing to different consumer tastes.
Product differentiation can be based on:
- Quality: Offering superior or unique features.
- Branding: Creating a strong brand identity.
- Customer Experience: Providing enhanced service to customers.
Adopting product differentiation strategies allows businesses to cater to variety-loving consumers, fostering intra-industry trade. This way, even in similar sectors, countries can export and import variations to meet diverse needs.