Profit maximization is the primary goal for any monopolist. The rule for achieving this is to equate marginal cost (MC) with marginal revenue (MR).
Marginal cost is the cost of producing one additional unit, whereas marginal revenue is the revenue earned from selling that extra unit.
In a market where demand is inelastic, a monopolist can raise prices without greatly affecting the quantity sold. Since inelastic demand means consumers will not significantly reduce their quantity demanded with a price increase, this strategy leads to increased revenues.
- Profit maximization point: where MC = MR.
- Inelastic demand allows for higher prices without much loss in quantity sold.
This is especially beneficial for a monopolist like the Mafia, selling heroin, because even if prices go up, the addicted consumers—or demand—may not decrease by much, ensuring sustained or amplified profits.