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Why does the assumption of bounded rationality suggest that people might use rules of thumb to guide their decision-making instead of considering every possible choice available to them?

Short Answer

Expert verified

People simply choose the decision rather than analyzing every single choice they have.

Step by step solution

01

Step 1. Bounded Rational Behavior.

Bounded rationality behavior explains that people are rational but not completely as they do not examine every possible choice given to them but instead sort among the alternatives.

02

Step 2. Reason

The assumption of bounded rationality suggests that people use the rule of thumb and make the decision by a simple method rather than analyzing the available choice. It also suggests that with the change in the environment in which decisions have been made, the same method can be used.

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