Question

A few years ago, the U.S. government created a "Do Not Call Registry" and forbade marketing firms from calling people who placed their names on this list. Today, an increasing number of companies are sending mail solicitations to individuals inviting them to send back an enclosed postcard for more information about the firms' products. What these solicitations fail to mention is that they are worded in such a way that someone who returns the postcard gives up protection from telephone solicitations, even if they are on the government's "Do Not Call Registry." In what type of behavior are these companies engaging? Explain your answer. (Hint: Are these firms meeting the letter of the law but violating its spirit?)

Short answer

The companies do not phone the people who have enrolled with the Registry; instead, they use a different method to contact them.

Step-by-step solution

Introduction.

Marketing is the method of recruiting new clients or customers to your products and services. The key term in this definition is "process." Marketing encompasses market research, advertising, sales, and distribution.

Given Data.

Firms that send solicitation mail to individuals are legally bound by the "Do Not Call Registry" restrictions. The companies do not phone the people who have registered with the Registry; instead, they utilize a different means to contact them.

Explanation.

Marketing firms breach the basic purpose of government regulation by sending mail to people offering information about the production.