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Chapter 26: Q. 26.5 - Learning Objectives (page 578)

Discuss network effects and the functions and forms of two-sided markets

Short Answer

Expert verified

A two-sided market is a marketplace that caters to two distinct groups. The term is frequently used to describe a product, service, or platform that benefits both businesses and their customers.Here are some starters. Full-page glossy advertisements in fashion magazines are frequently as interesting as the articles.

Step by step solution

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01

introduction to the Network effect  

The Network Effect is a phenomena in which existing consumers of a product or service benefit in some manner when more people use it. When people contribute value to their usage of the product, it creates this impact. The most well-known and well-known example of a network effect is the Internet. As we all know, the Internet is a network of networks that connects individuals.

02

Step 2:Types of  two-sided markets 

Network effects are classified into two types: direct and indirect. Same-side effects are another name for direct network effects. . The value of a service simply increases as the number of users increases. Returning to the telephone as an example, it is only useful if the people you need to reach also have telephones.

03

Step 3:Two side market example

A two-sided market is a platform that serves two distinct groups. The term is frequently used to describe a product, service, or platform that benefits both businesses and their customers. Here are some starters. Full-page glossy advertisements in fashion magazines are frequently as interesting as the articles.

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Most popular questions from this chapter

Take a look back at the data regarding the inkjet printer industry in Problem 26-2, and answer the following questions.

a. Suppose that consumer demands for inkjet printers, the prices of which are readily observable in office supply outlets and at Internet sites, are growing at a stable pace. Discuss whether circumstances are favorable to an effort by firms in this industry to form a cartel.

b. If the firms successfully establish a cartel, why will there naturally be pressures for the cartel to break down, either from within or from outside?

What wats the five-firm concentration ratio in the broadband industry?

Sources are listed at the end of this chapter.

Consider the following list, and classify each item according to the appropriate type of two-sided market-audience-making, matchmaking, shared input, or transaction-based-and write a one sentence answer justifying your classification. (Hint: You may wish to check out the firms' Web sites to assist in answering this question.)

a. Mastercard.com

b. FreeBSD.com

c. Plentyoffish.com

d. WSJ.com

Consider the following list, and classify each item according to the appropriate type of two-sided market-audience-making, matchmaking, shared input, or transaction-based-and write a one sentence answer justifying your classification. (Hint: You may wish to check out the firms' Web sites to assist in answering this question.)

a. Realtor.com

b. NYTimes.com

c. Linux.com

d. Paypal.com

Suppose that a company based in Dallas, Texas, confronts only four other rival firms. Its own market share is 35 percent, which ties it with the other largest producer and seller in the industry. The other three firms each have a 10 percent market share. What is the four-firm concentration ratio for this industry?

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