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Chapter 26: Q. 13 - Problems (page 598)

Consider the following list, and classify each item according to the appropriate type of two-sided market-audience-making, matchmaking, shared input, or transaction-based-and write a one sentence answer justifying your classification. (Hint: You may wish to check out the firms' Web sites to assist in answering this question.)

a. Mastercard.com

b. FreeBSD.com

c. Plentyoffish.com

d. WSJ.com

Short Answer

Expert verified

a.Mastercard.com acts as a platform for connecting people.

b. FreeBSD.com is a website dedicated to the FreeBSD open source operating system.

c. Plentofish.com acts as a platform.

d. WSJ.com provides business news reporting, which draws advertisers.

Step by step solution

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01

Given information 

That are given sentences are :(a)

Mastercard.com acts like a platform credit cards

02

Explanation (a)

a.

Mastercard.com functions as a platform, connecting people who pay with debit or credit cards to banks, which then clear payments in a transaction-based market.

03

Given information 

That are given sentences are : (b)

FreeBSD.com is an open source op market.

04

Explanation (b)

b.

FreeBSD.com is an open source operating system that operates in a shared input market.

05

Given information 

That are given sentences are (c).

Plentoffish.com acts like a platform

06

Explanation (c).

C.

Plentofflish.com functions as a platform that connects those looking for romantic matches in a matchmaking market.

07

Given information 

That are given sentences are : (d)

WSJ.com provides business

08

Explanation (d)

d.

WSJ.com provides business news reporting, attracting advertisers within a market-making audience.

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