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Calculate total average costs for the bookstore in Problem 25-5. Illustrate the store's short-run equilibrium by calculating demand, marginal revenue, average total costs, and marginal costs. What is its total profit?

Short Answer

Expert verified

The company is earning a gross value of$7.95by trying to sell this same fifth book at$4.75per book.

Step by step solution

01

Introduction.

  • Marginal revenue is the increase in revenue that follows from selling one more unit of production (MR).
  • The standard cost is calculated by dividing the total amount of output by the number of production expenses.
  • The difference in total production costs generated by creating or producing one extra unit is known as the marginal cost of production.
02

Given Information.

The graph below was created using the table provided. The graph represents the short-run equilibrium.

The axis in the graph above represents output, while the x-axis represents quantity. The demand curve is denoted by D, and the marginal revenue curve is denoted by MR.

03

Explanation.

Both the supply curve and the MR curve have been slanted straight down.

The average total cost curve (ATC) is Ushaped.

MC represents the marginal cost curve. MR is cut from below by the MC curve.

By selling the fifth book at $4.75per book, the firm earns a total profit of $7.95.

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Most popular questions from this chapter

Classify each of the following as an example of direct, interactive, and/or mass marketing.

a. The sales force of a pharmaceutical company visits physicians' offices to promote new medications and to answer physicians' questions about treatment options and possible side effects.

b. A mortgage company targets a list of specific low-risk borrowers for a barrage of e-mail messages touting its low interest rates and fees.

c. An online bookseller pays fees to an Internet search engine to post banner ads relating to each search topic chosen by someone conducting a search. In part, this helps promote the bookseller's brand, but clicking on the banner ad also directs the person to a Web page displaying books on the topic that are available for purchase.

d. A national rental car chain runs advertisements on all of the nation's major television networks.

Based on your answer to Problem 25-3, is the firm with the revenue and cost conditions depicted in Problem 25-2 behaving "anticompetitively" in the sense of intentionally "taking advantage" of consumers by charging them a price greater than marginal cost? Explain your reasoning.

Discuss the special characteristics of an information product, and explain the implications for a producer's short-run average and marginal cost curves- In addition, explain why having a price equal to marginal cost is not feasible for the producer of an information product.

If efforts by traditional financial-planning firms to promote their financial therapy services prove successful, what will happen to the positions of and shapes of the demand curves that they face? Explain.

Take a look at the panel (b) of Figure 25-1, and assume that it initially applies to a typical firm in a monopolistically competitive industry. Explain how it might be possible for this firm temporarily to find itself in a situation such as that depicted in panel (a) during the process of adjustment from panel (b) to a final long-run equilibrium as shown in panel (c).

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