Question

In what ways do credence goods share certain characteristics of both experience goods and search goods? How do credence goods differ from both experience goods and search goods? Why does advertising of credence goods commonly contain both informational and persuasive elements? Explain your answers.

Short answer

As a result, credence goods contain the informational factor. Consumers may not evaluate credibility goods before purchase, and even then only with assistance; explains that credibility goods advertisements contain a persuasive factor

In summary, credence goods share some characteristics with both search and experience goods. At the same time, it is possible to distinguish credence goods from search goods and experience goods.

Step-by-step solution

Step 1:Given data

Is it common for credence goods advertising to include both informative and persuasive elements Explain your responses.

Step 1:Credence goods are similar to search goods  

Credence goods are similar to search goods in that the consumer can evaluate some aspect of the product. Credence goods may be similar to experience goods because consumers do not have the expertise to evaluate the full qualities of the credence goods until after they have purchased it

Step 3:The qualities of credence goods 

The qualities of credence goods cannot be tasted in advance, whereas experience goods can. Because credibility goods are similar to search goods, advertisements provide some information about the goods.

As a result, credence goods contain the informational factor. Consumers may not evaluate credibility goods before purchase, and even then only with assistance; explains that credibility goods advertisements contain a persuasive factor

Step 4:search and experience goods 

In summary, credence goods share some characteristics with both search and experience goods. At the same time, it is possible to distinguish credence goods from search goods and experience goods