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Chapter 25: Q. 1- Critical Thinking Questions (page 572)

Other things being equal, how did the entry of Keurig into this industry likely initially affect the demand for items produced and sold by SodaStream?

Short Answer

Expert verified

Soda Flow's product lines are distinguishable from other fizzy drink industries. With the emergence of Coffee maker, Diet Coke regarded some other product differences. After several years, Keurig began to expend financial damage and thus started to leave the industry, so although Soft drink Channel's situation remains secure.

Step by step solution

01

Introduction.

They started calling their formation "Keurig," a term Sylvan revealed in an European glossary that implies "excellence." Thalia reduced his coffee intake slightly in accordance with the doctor's orders. It was the least of his problems as he worked on a device that could make traditional coffeepots obsolete.

02

Given Information.

The impacts of Keurig's entrance into to this industry are expected to at first price is determined for goods produced and marketed by SodaStream.

03

Explanation.

A beverage company may be about to gain entry a competitive industry. The access of machines for attempting to make soft drinks at household distinguishes Soda Stream's product lines from that of other soda pop companies.

04

Effects of the entry of Keurig affect the demand of SodaStream.

Another beverage corporation, Keurig, repeatedly tried to join the industry by charging a hefty premium per can in a cup.

Diet Coke deemed this other range of product differentiation the with advent of Keurig. Keurig actually started to incur financial damage after several years and therefore exited the industry, whereas Diet coke Stream's position is actually secure.

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