Investment diversification is a fundamental strategy in portfolio management. It involves spreading investments across various financial assets, industries, or geographical areas to reduce risk. The idea is simple: don't put all your eggs in one basket.
This means that if one investment performs poorly due to specific factors, the overall impact on the portfolio is minimized because other investments may perform better.
By investing in a range of assets, such as stocks from different industries, you can protect your portfolio from the adverse effects associated with investing in a single sector.
- Diversification helps absorb volatility by spreading risk.
- It allows investors to avoid catastrophic loss.
- Offers potential for higher returns from a mix of asset performance.
Sammy's investment in both a suntan-lotion maker and an umbrella maker is an example of diversification. While one investment may suffer from certain weather conditions, the other may benefit, balancing overall returns.