Price adjustment is the process by which prices change in response to changes in the market, such as shifts in supply or demand.
In an ideal scenario, prices fluctuate freely and rapidly to balance demand and supply. However, sticky prices hinder this natural adjustment.
- Sticky prices occur when prices are slow to change, often because of menu costs (the cost of changing prices) or long-term contracts.
- With sticky prices, when demand rises suddenly, prices don't increase as fast, leaving room for production to increase instead, which can boost Real GDP.
Understanding price adjustment helps explain how markets can sometimes become temporarily inefficient and why businesses might increase production, even when prices don't immediately rise.