Perfect competition is a market structure characterized by a large number of small firms, all of which are price takers. This means that no single firm can influence the market price by its own decisions. In fact, the market sets the price, and each firm decides independently the quantity of goods to produce.
This decision is critical, and it is made where the marginal cost (MC) of production equals the marginal revenue (MR) they receive from selling one more unit. This MC=MR rule is a fundamental guideline for firms operating in perfect competition to maximize their profits.
- Each firm produces a homogeneous product with no variation from competitors' offerings.
- Entering and exiting the market is easy, with minimal barriers.
Thus, in such a competitive environment, the focus is solely on balancing production costs and sales revenue to determine optimal output.