Market equilibrium occurs when the supply of a good matches the demand for that good. This balance is achieved at a specific price point, known as the equilibrium price. At this price, the quantity of goods that producers are willing to supply precisely meets the quantity that consumers are willing to buy.
If the market is not in equilibrium, it creates either a surplus or a shortage:
- A surplus happens when supply surpasses demand, meaning there are more goods on the market than consumers want to buy at the current price.
- A shortage occurs when demand exceeds supply, resulting in consumers wanting to purchase more goods than are available.
The price will adjust in response to these market pressures, seeking equilibrium where production meets consumption without leaving excess or deficit.