Price elasticity of demand measures how the amount of goods demanded by consumers changes in response to a change in price. When the price of a product rises, and all other factors remain constant, we often see a decrease in demand. This is known as the Law of Demand.
To calculate the price elasticity of demand, we use the formula:
- \( \text{Price Elasticity of Demand} = \frac{\% \text{ Change in Quantity Demanded}}{\% \text{ Change in Price}} \)
If the resulting value is greater than 1, demand is considered elastic, meaning consumers are very responsive to price changes. If the value is less than 1, demand is inelastic, indicating consumers are less affected by price changes.
In the given exercise, as the price rose from \\(10 to \\)12, the quantity demanded fell from 100 to 87. The percentage change in price is \( \frac{12 - 10}{10} \times 100 = 20\% \) and the percentage change in quantity demanded is \( \frac{87 - 100}{100} \times 100 = -13\% \).
Plugging these into the formula gives us a price elasticity of demand of \( \frac{-13\%}{20\%} = -0.65 \). This shows that the demand is inelastic in this case, meaning demand does not proportionally decrease with a price increase.