Purchasing power refers to the ability of individuals to buy goods and services. It is mainly determined by the amount of money an individual or household has at their disposal, and how much goods and services cost. Higher incomes usually translate to more purchasing power, allowing individuals to buy more, or more expensive, goods.
In a free enterprise economy, purchasing power is vital because it influences what type of goods are produced. Goods are typically produced for those who have the purchasing power to buy them.
- An increase in purchasing power can lead to higher demand for certain products, pushing producers to make more of those goods.
- Conversely, if a large number of people have low purchasing power, demand for expensive goods might be low, affecting their production.
By understanding purchasing power, you can see how income and expenditures impact the market.