Market segmentation involves dividing a broad consumer or business market into sub-groups of consumers based on common needs, characteristics, or behaviors. For a monopolist, effective market segmentation is crucial for practicing price discrimination. By breaking down the market into distinct segments, a monopolist can set different prices for the same product, capturing consumer surplus and turning it into additional profit.
To engage in effective market segmentation:
- Identify distinct groups based on factors such as demographics, geographical areas, or purchasing behavior.
- Analyze the price elasticity of each segment to determine their price sensitivity.
- Set tailored pricing strategies for each segment, aligning with their willingness to pay and sensitivity to price changes.
This strategic approach enables monopolists to serve segments effectively, ensuring they provide the right price point to maximize the potential revenue from each group.