The margin of error is a crucial component when constructing a confidence interval, as it captures the uncertainty or potential variance within your data. It's essentially an allowance for error in your statistical estimate, indicating the range within which the true population parameter is likely to lie.
In a practical sense, the margin of error tells us how "off" our sample mean (\( \bar{x} \)) might be from the true population mean. When we calculate the margin of error, we rely on the level of confidence we wish to have – in this case, 95%.
This is why a Z-score (in this context, a widely accepted standard of 1.96 for 95% confidence) is used. The formula for calculating the margin of error is:
where ME is the margin of error, Z is the Z-score, and SE is the standard error.
In the problem, we calculated the margin of error as approximately \(\\(1.40\), meaning that the actual average amount spent per customer is likely to be within \(\\)1.40\) of our sample mean of \(\$24.80\). This gives us the assurance that our estimate is statistically sound.