A price-taker, as the name suggests, is a firm that "takes" the price set by the market. This characteristic is a hallmark of perfectly competitive markets. Unlike in monopolies or oligopolies where firms can influence prices, price-takers cannot change the market price by their own actions.
There are several reasons why a firm becomes a price-taker:
- There are many buyers and sellers.
- The products sold by different firms are nearly identical.
- Information about prices is freely available, leading to uniform prices across the board.
Due to these factors, if a firm attempts to set a price higher than the market equilibrium, consumers will simply buy from competitors. This forces firms in a perfectly competitive market to accept the current market price. Being a price-taker means that the firm's individual output decisions do not affect the market price—each unit sold directly reflects the price set by the market conditions.