Purchasing power refers to your ability to buy products based on the amount of money you have. It determines how much you can actually afford to spend on goods and services. Without sufficient purchasing power, even if you desire a product, you may not be able to buy it.
To understand your purchasing power, consider:
- Your total income and savings.
- Your current financial commitments, like rent or bills.
- Any financial help or credit available to you.
If you wish to purchase a laptop priced at $1000, having enough money in the bank means you have the purchasing power for it. However, if your monthly expenses already consume most of your income, your purchasing power may be limited, despite any desire for the product. Understanding purchasing power is crucial for evaluating demand, as it can affect consumption behavior.