In discussing the reduction of air pollution in the developing world, Richard
Fuller of the Blacksmith Institute, an environmental organization, observed,
"It's the \(90 / 10\) rule. To do 90 percent of the work only costs 10 percent
of the money. It's the last 10 percent of the cleanup that costs 90 percent of
the money." Why should it be any more costly to clean up the last 10 percent
of polluted air than to clean up the first 90 percent? What trade-offs would
be involved in cleaning up the final 10 percent? Source: Tiffany M. Luck, "The
World's Dirtiest Cities," Forbes, February 26,2008 .