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(Related to Solved Problem 16.1 on page 541) Suspicions about arbitrage have a long history. For example, Valerian of Cimiez, a Catholic bishop who lived during the fifth century, wrote, "When something is bought cheaply only so it can be retailed dearly, doing business always means cheating." What might Valerian think of eBay? Do you agree with his conclusion? Briefly explain.

Short Answer

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Valerian might view eBay as a platform that encourages what he viewed as unethical business practices. Whether one agrees with him or not can vary greatly and hinge upon personal perspectives on business ethics. E.g., while some may agree with Valerian and see eBay's business model as an enabler for 'cheating', others may see it as a platform for smart business opportunities.

Step by step solution

01

Understanding the quote

Valerian's quote describes a view on business ethics where buying items at a low cost only to sell them at a significantly higher price, a principle of arbitrage, is considered as cheating. The understanding here is that profit should not be made solely through exploiting price differences in different markets.
02

Relating the quote to eBay

eBay is an online marketplace that allows anyone to buy and sell items. Sellers have the opportunity to acquire items cheaply from various sources and then sell these items to the highest bidder on eBay. The principle of arbitrage can potentially apply here if sellers intentionally look for such opportunities where they simply profit from price differences.
03

Forming an opinion

Whether one agrees with Valerian's conclusion or not is subjective. For example, one who agrees might view the practice of buying low and selling high without adding any additional value to the product as unethical and a form of cheating. On the contrary, another person might view the same practice as simply smart business tactics to maximize profit. The opinion should be based on the understanding of the quote and its application to eBay and the concept of moral and ethical business practices.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Arbitrage
Arbitrage is an intriguing concept that can stir debate on the ethics of profit-making. At its core, arbitrage involves exploiting price differentials in different markets for the same asset to generate a profit without inherent risk. In Valerian's time, this might have manifested in the simple buy-low, sell-high strategies of merchants. Today, this principle translates seamlessly into digital marketplaces such as eBay.

Arbitrage relies on the accessibility and fluidity of markets. Traders or sellers who engage in arbitrage are not necessarily cheating; rather, they can be seen as leveraging information and market inefficiencies. They capitalize on the fact that not all markets will reflect the 'true' value of a good simultaneously. It raises the question: does ethical business require adding value, or is it permissible to simply act as a market intermediary? Ultimately, the moral evaluation of arbitrage pivots on one's perspective of fairness and the role of the trader in market dynamics.
Marketplace Dynamics
Marketplace dynamics encompass the various forces and factors that influence the behavior of buyers, sellers, and the market as a whole. In the context of economics and business ethics, it's not just supply and demand that we consider, but also how information, technology, and regulations shape transactions.

Modern platforms like eBay have revolutionized marketplace dynamics, creating near-instantaneous connections between buyers and sellers across the globe. This interconnectivity means that price differences can be discovered and exploited much faster, which is where arbitrage comes into play. Sellers might purchase an undervalued item in one market and sell it in another where it's worth more.

However, marketplace dynamics also raise ethical considerations. Is it fair to profit from information asymmetries? How do we balance efficiency and equity in a market? The constantly evolving dynamics of marketplaces like eBay make these questions particularly pressing, as the line between savvy business practices and exploitative behavior can sometimes blur.
Profit Maximization Principles
Profit maximization is a fundamental principle of most businesses, which holds that companies should operate in a manner that increases their profits to the greatest extent possible. This tenet is deeply embedded in economic theory and serves as a guiding target for many entrepreneurs and corporations.

According to this doctrine, businesses are encouraged to reduce costs, enhance efficiency, and optimize pricing strategies. In the fabric of marketplace dynamics, this could translate to adopting practices like arbitrage to capitalize on price gaps across different markets. Critics of profit maximization might argue that it prioritizes wealth accumulation over social responsibility, potentially leading to ethical quandaries.

For instance, while eBay sellers practicing arbitrage are maximizing profits, they could be seen as contributing little to no additional value—raising ethical concerns similar to those expressed by Valerian. In essence, the ethical dimension of profit maximization compels us to consider not just the legality of business practices but their alignment with broader societal values and norms.

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Most popular questions from this chapter

Many supermarkets provide regular shoppers with "loyalty cards." By swiping the card when checking out, a shopper receives reduced prices on a few goods, and the supermarket compiles information on all the shoppers' purchases. Some supermarkets have switched from giving the same price reductions to all shoppers to giving shoppers differing price reductions depending on their shopping history. A manager at one supermarket that uses this approach said, "It comes down to understanding elasticity at a household level." a. Is the use of loyalty cards that provide the same price discounts for every shopper who uses them a form of price discrimination? Briefly explain. b. Why would making price discounts depend on a shopper's buying history involve "understanding elasticity at a household level"? What information from a shopper's buying history would be relevant in predicting the shopper's response to a price discount?

An article in the Wall Street Journal gave the following explanation of how products were traditionally priced at Parker Hannifin Corporation: For as long as anyone at the 89 -year-old company could recall, Parker used the same simple formula to determine prices of its 800,000 parts-from heat- resistant seals for jet engines to steel valves that hoist buckets on cherry pickers. Company managers would calculate how much it cost to make and deliver each product and add a flat percentage on top, usually aiming for about \(35 \% .\) Many managers liked the method because it was straightforward. Is it likely that this system of pricing maximized the firm's profit? Briefly explain.

The Danish firm a2i Systems A/S sells software that helps service stations implement dynamic pricing strategies for gasoline sales. Service stations that use the software typically offer lower prices in the morning than in the afternoon and even raise prices when competing stations with very low prices have long lines. In an article in the Wall Street Journal, the firm's CEO noted, "This is not a matter of stealing more money from your customer. It's about making margin on people who don't care, and giving away margin to people who do care." a. What does the CEO mean by "margin"? b. Briefly explain how these pricing strategies "make margin" on customers who don't care and "give away margin" on customers who do care.

Lexmark charges lower prices for its printer cartridges in some foreign countries than it charges in the United States. An article in the Wall Street Journal explained how a company in West Virginia bought Lexmark printer cartridges from retailers in foreign countries and resold the cartridges for higher prices in the United States. a. What must Lexmark be assuming about the price elasticity of demand for printer cartridges in the United States relative to the price elasticity of demand for printer cartridges in these foreign countries? b. Is Lexmark likely to be able to continue to price discriminating in this way? Briefly explain.

A columnist on forbes.com offered the following advice to retailers practicing price discrimination: "Consumers don't much like the idea of other people getting better deals than are offered to them, and retailers need to be careful not to turn differentiated pricing into discriminatory pricing. There has to be a legal and ethical rationale for offering different prices to different customers." What would be a legally acceptable reason for offering different prices to different customers? What would be a legally unacceptable reason? Are there situations in which price discrimination might be legally acceptable but ethically unacceptable? Briefly explain.

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