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Thomas Kinnaman, an economist at Bucknell University, analyzed the pricing of garbage collection: Setting the appropriate fee for garbage collection can be tricky when there are both fixed and marginal costs of garbage collection.... A curbside price set equal to the average total cost of collection would have high garbage generators partially subsidizing the fixed costs of low garbage generators. For example, if the time that a truck idles outside a one-can household and a two-can household is the same, and the fees are set to cover the total cost of garbage collection, then the two-can household paying twice that of the one- can household has subsidized a portion of the collection costs of the one-can household.

Short Answer

Expert verified
The setting of garbage collection fees can be complex due to the presence of both fixed and marginal costs. If a fee is set based on average total cost, this could potentially lead to households with greater garbage generation subsidizing the fixed costs of households with lesser garbage. A possible solution to this issue could be implementing a two-part tariff that separates the fixed and marginal costs.

Step by step solution

01

Understand Key Terms and Concepts

This exercise uses a few key economic terms and concepts. Fixed Costs are costs that do not change with the level of output - in this case, the idle time for the truck remains the same no matter if a house disposes of one or two cans of garbage. Marginal Costs are incremental costs incurred when an extra unit of output is produced - here, the cost associated with collecting and disposing of each additional garbage can.
02

Examine the Issue with Average Cost Pricing

Let's analyze the implications of setting the fee based on the average total cost. Since the fixed costs (idle time of the truck) are not influenced by the number of cans, if we distribute these costs evenly among the households, irrespective of their garbage generation (one can or two cans), then households generating two cans would pay twice as much.
03

Analyze the Subsidy Issue

Next, since a household with two cans is charged twice, even though the fixed cost (truck idle time) is the same for both types of households, this can be interpreted as the household with two cans subsidizing the fixed cost of collection for the household with one can.
04

Consider An Alternative Pricing Strategy

To tackle this issue, a better approach might be to introduce a two-part tariff where there would be a fixed fee (for example, for the idling time) and then an additional fee for each garbage can. This would ensure that the price reflects both the fixed and marginal costs more accurately and there would be no inadvertent subsidy.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Fixed Costs
Understanding the concept of fixed costs is crucial in the economics of garbage collection pricing. Fixed costs are those expenses that do not fluctuate with the level of output. This could include the cost of garbage trucks, employee salaries, and other overheads. For instance, the time a garbage truck spends idling outside a house remains constant regardless of whether the household has one trash can or multiple cans. To put it simply, these are like the baseline expenses that the service must cover to operate, and they don't change no matter how much trash is collected.

When setting prices for garbage collection, ensuring that fixed costs are covered is essential, but how these costs are allocated among consumers can influence fairness and efficiency within the pricing structure.
Marginal Costs
Switching focus to marginal costs, these represent the costs incurred for providing incremental units of service or product. In the context of garbage collection, the marginal cost would relate to the expenses involved in collecting and disposing of each additional can of garbage. This includes things like fuel for additional distance traveled to pick up the extra can, extra wear and tear on equipment, and time spent by employees handling the extra trash.

From the perspective of a waste management company or municipality, knowing the marginal cost is key for creating pricing strategies that are fair. If pricing does not take marginal costs into account, large waste generators could end up paying proportionately less than they should, while smaller waste generators pay more, which does not reflect the true cost of service.
Average Cost Pricing
Average cost pricing is an approach where the fee charged is based on the average total cost of providing services, including both fixed and variable costs. This method may seem straightforward, but it has implications for equity among consumers. If a flat rate is charged that averages out the combined costs, customers with lesser usage effectively subsidize those with more substantial usage.

For a garbage collection service, if the fee is set to cover the total average cost, a household producing less waste pays the same for the fixed cost component as a household that produces more waste. This leads to a subsidy situation where the low waste generators are paying a proportionally higher fee than high waste generators as they contribute to the fixed cost recovery that benefits all users.
Two-Part Tariff
A two-part tariff offers a solution to the potential inequity in average cost pricing. It is a pricing method that includes a fixed fee plus an additional variable charge that relates directly to usage. In the case of garbage collection, this could mean a set base fee for the service that represents fixed costs like the idling time of the truck, alongside a per-can fee that covers the marginal costs of collection for each can.

This pricing structure ensures that customers pay for the fixed service availability but also proportionately for their level of usage. It is a balanced system that can meet the costs of providing a service while maintaining fairness among consumers with different levels of waste.
Economic Subsidy
An economic subsidy occurs when a segment of users pays less than their fair share of the costs, often due to a pricing strategy that doesn't align costs with usage. In a garbage collection system, if heavy generators of waste are not paying an amount that accurately reflects their additional costs, then they are being inadvertently subsidized by the lighter waste producers.

This issue has broader implications on waste behavior and environmental impact, as people might not be incentivized to reduce waste if they're not facing the full cost of disposal. To address this, precise pricing strategies that couple services with their true costs can be employed to not only ensure financial sustainability but also to encourage waste minimization through economic signals.

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Most popular questions from this chapter

What is cost-plus pricing? Is using cost-plus pricing consistent with a firm maximizing profit? How does the elasticity of demand affect the percentage price markup that firms use?

Does a product always have to sell for the same price everywhere? Briefly explain.

In 2017 Disney offered a complex variety of ticket options for admission to Walt Disney World. a. Disney charged different prices for one-day tickets to its Disney World parks, depending on the time of the year. Summer and the winter holiday season had the highest ticket prices, while most weeks in the winter and spring had the lowest. But people buying tickets that could be used for more than one day paid the same price whatever time of the year they attended. Briefly explain what assumptions Disney must be making for this pricing strategy to increase its profit. b. A Disney World guide book notes that families have many different ticket options to choose from and that, "adding to the complexity, Disney's reservation agents are trained to avoid answering \(\ldots\) which ticket option is best.' Many families, we suspect, become overwhelmed \(\ldots\) and simply purchase a more expensive ticket with more features than they'll use." Can the complexity of Disney's ticket options be a form of price discrimination? If so, which people are likely to pay the higher ticket prices and which people the lower ticket prices?

What is perfect price discrimination? Is it likely to ever occur? Is perfect price discrimination economically efficient? Briefly explain.

A columnist on forbes.com offered the following advice to retailers practicing price discrimination: "Consumers don't much like the idea of other people getting better deals than are offered to them, and retailers need to be careful not to turn differentiated pricing into discriminatory pricing. There has to be a legal and ethical rationale for offering different prices to different customers." What would be a legally acceptable reason for offering different prices to different customers? What would be a legally unacceptable reason? Are there situations in which price discrimination might be legally acceptable but ethically unacceptable? Briefly explain.

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