Chapter 16: Problem 1
What is the law of one price? What is arbitrage?
Short Answer
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Key Concepts
These are the key concepts you need to understand to accurately answer the question.
Chapter 16: Problem 1
What is the law of one price? What is arbitrage?
These are the key concepts you need to understand to accurately answer the question.
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Get started for freeA review of Kappo Masa, a popular restaurant in New York City, noted, "The markup that New York restaurants customarily add to retail wine and sake prices is about 150 percent. The average markup at Kappo Masa is 200 percent to 300 percent." Even 150 percent is a much larger markup than the markups restaurants use to price the meals they serve. Why do restaurants use a higher markup for wine than for food, and why might a popular restaurant mark up the price of wine more than an average restaurant does?
Many supermarkets provide regular shoppers with "loyalty cards." By swiping the card when checking out, a shopper receives reduced prices on a few goods, and the supermarket compiles information on all the shoppers' purchases. Some supermarkets have switched from giving the same price reductions to all shoppers to giving shoppers differing price reductions depending on their shopping history. A manager at one supermarket that uses this approach said, "It comes down to understanding elasticity at a household level." a. Is the use of loyalty cards that provide the same price discounts for every shopper who uses them a form of price discrimination? Briefly explain. b. Why would making price discounts depend on a shopper's buying history involve "understanding elasticity at a household level"? What information from a shopper's buying history would be relevant in predicting the shopper's response to a price discount?
Economist Richard Thaler of the University of Chicago noted that most economists consider arbitrage to be one way "that markets can do their magic." Briefly explain the role arbitrage can play in helping markets work.
A columnist on forbes.com offered the following advice to retailers practicing price discrimination: "Consumers don't much like the idea of other people getting better deals than are offered to them, and retailers need to be careful not to turn differentiated pricing into discriminatory pricing. There has to be a legal and ethical rationale for offering different prices to different customers." What would be a legally acceptable reason for offering different prices to different customers? What would be a legally unacceptable reason? Are there situations in which price discrimination might be legally acceptable but ethically unacceptable? Briefly explain.
Would you expect a publishing company to use a strict cost-plus pricing system for all its books? How might you find some indication about whether a publishing company actually is using cost-plus pricing for all its books?
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