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Why is a monopolistically competitive firm not allocatively efficient?

Short Answer

Expert verified
A monopolistic firm is not allocatively efficient because it is able to sell its product at a price higher than the marginal cost. This is possible due to product differentiation that gives some monopoly power to each firm, which results in produced quantities of goods not aligning with the quantities that are demanded by consumers.

Step by step solution

01

Understanding Monopolistic Competition

A monopolistically competitive market is one in which many firms sell products that are similar but slightly differentiated. Because of the product differentiation, each firm has some monopoly power, i.e., some control over the price of its product.
02

Understanding Allocative Efficiency

Allocative efficiency is a state of the economy in which production represents consumer preferences. In other words, produced quantities of goods match the quantities being demanded. It exists when the price of goods equals its marginal cost.
03

Inefficiency in Monopolistic Competition

In a monopolistically competitive market, the price of a good is greater than its marginal cost. This is because each firm has some monopoly power due to product differentiation. Hence, the firm is able to sell its product at a price higher than the marginal cost of production. As a result, the production does not represent consumer preferences entirely i.e., quantities of goods produced do not match the quantities being demanded. Consequently, there is a failure in achieving allocative efficiency.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Allocative Efficiency
Allocative efficiency refers to optimizing production so that the goods offered align perfectly with consumer demands. Imagine going to a bakery where the exact types and amounts of cakes you want are ready and waiting. When the price of a good equals its marginal cost, allocative efficiency is achieved.

This means that resources have been perfectly allocated to match what people want to buy. In economic terms, it's that sweet spot where supply satisfies demand completely. This isn't always easy to achieve in real markets. If, for example, it costs $5 to make a cake (the marginal cost), then selling it for $5 would mean the bakery is allocatively efficient. By pricing it at the cost of production, the bakery ensures that every cake made is sold, meeting consumer's needs exactly.

However, in monopolistic competition, prices rarely reflect this ideal balance, leading to a situation where consumer preferences aren't fully met.
Product Differentiation
Product differentiation is like giving each product a unique twist or feature that makes it stand out from similar items. Think of smartphones with slightly different features or salad dressings with various flavors. Firms in a monopolistic competition market thrive on product differentiation.

By offering slightly different products, firms create niches, gaining a bit of control over their price. This means that even though products may be similar, each one is distinct enough for consumers to have a preference. For example, one brand might emphasize organic ingredients, while another boasts of innovative packaging.

This uniqueness allows firms to have some price-setting power, unlike in perfect competition where all products are identical. The "unique flavor" of the product becomes the reason why consumers might choose one over another. Thus, product differentiation not only fuels competition but also drives the variety we see in the market.
Marginal Cost
Marginal cost is the additional cost of producing one more unit of a product. Think of it as the cost for that extra scoop of ice cream. It's crucial in determining how much of a good a company should produce.

In a simplified way, if producing three ice creams requires ingredients costing $3, but a fourth ice cream bumps that cost to $4, then the marginal cost of the fourth ice cream is $1. Businesses use this concept to ensure they don’t make more than they can sell at a profitable rate.

In monopolistic competition, firms often price their products higher than the marginal cost. This allows for higher profit margins, but it means that they're not producing at the allocatively efficient level. Therefore, while each additional unit could potentially have been sold at the cost of production, the price surplus prevents the market from achieving full efficiency. Understanding how marginal costs relate to pricing helps businesses find the balance between profitability and efficiency.

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Most popular questions from this chapter

A student makes the following comment: I can understand why a perfectly competitive firm won't earn a profit in the long run because it charges a price equal to marginal cost. But a monopolistically competitive firm can charge a price greater than marginal cost, so why can't it continue to earn a profit in the long run?

(Related to the Apply the Concept on page 464) In Chicago, Green Summit appears to be running nine different restaurants, with names such as Butcher Block, Milk Money, and Leafage. In reality, all the food for these restaurants is cooked in one central kitchen, and none of the restaurants have physical locations. The brands exist only as Web sites and on the delivery containers. An article on chicagotribune.com quoted the firm's \(\mathrm{CEO}\) as saying, "I don't really think anybody cares. They just want really high-quality food." a. If nobody cares whether a restaurant exists as a physical place, why does Green Summit have a Web site for each restaurant and packaging printed with each restaurant's name and logo? Aren't Green Summit's costs higher than if it just had a single name and one Web site? b. Does Green Summit's strategy increase or decrease productive efficiency in the restaurant business? Does the strategy increase or decrease allocative efficiency? Does it increase or decrease the well-being of its customers? Briefly explain.

Why is a monopolistically competitive firm not productively efficient? In what sense does a monopolistically competitive firm have excess capacity?

What are the differences between the long-run equilibrium of a perfectly competitive firm and the long-run equilibrium of a monopolistically competitive firm?

In 2008 , Gogo became the first company to offer Wi-Fi service on commercial aircraft. It provides the service primarily through ground-based cellular towers. Many air travelers find the \(\$ 30\) price Gogo charges on a cross- country flight to be very high because the speeds offered are too slow to stream movies or other content. Gogo faces competition from newer services that use satellites rather than ground-based towers, which enables them to offer much higher speeds at half the price Gogo charges. According to an article in the Wall Street Journal, in late 2016 , Gogo was "rolling out an advanced satellite-based network" that would allow it to offer higher speeds at a lower price. A number of airlines, though, were considering switching to competing services. a. Will copying its competitors by offering a faster, lower-priced service likely allow Gogo to recapture its market share? b. Unlike its competitors, Gogo had to spend substantial amounts to build a network of ground-based cellular towers. It has to abandon those towers as it switches to a satellite-based network. Is the cost of those towers a disadvantage to Gogo as it competes with the new firms entering the industry? Briefly explain.

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