In monopolistic competition, markets balance between pure competition and monopoly. Many firms operate in the industry, yet each provides a product that is slightly different from its competitors. This product differentiation grants firms some control over pricing.
While these firms compete in selling similar products, they create niches by leveraging unique features, marketing strategies, or services. Consequently, consumers perceive these products as distinct, even if the differences can be minor. This allows businesses to set their own prices and enjoy some degree of monopoly power, although competition remains present due to the number of firms in the market.
- Larger number of competitors: The markets host many sellers.
- Product differentiation: Products are similar but not identical, enabling firms to create variations.
- Brand loyalty: Consumers may prefer one brand over another for different reasons.
- Price makers: Firms have some power to set prices.
Examples include markets for clothing and restaurants, where businesses distinguish themselves through style, taste, or atmosphere, appealing to diverse consumer tastes.