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A columnist for the Wall Street Journal discussed the fact that some firms were buying existing drilling operations in Canadian oil sands regions. These operations would not have been profitable to build from scratch but were profitable to operate given that they were already built because, as the columnist said, "The key is the distinction between fixed and variable costs. While the fixed investment in new oil sands projects is prohibitive, variable costs can be in the low \(\$ 20\) range per barrel." The columnist estimated that the fixed cost of a new oil sands drilling operation could be \(\$ 95\) per barrel. At the time the column was written, the price of oil was about \(\$ 50\) per barrel. a. Assuming that variable cost of an existing oil sands operation is \(\$ 20\) per barrel and the price of oil is \(\$ 50\) per barrel, how much were the companies selling these drilling operations losing per barrel? b. At a price of \(\$ 50\) per barrel, were the companies buying the existing drilling operations earning a profit of \(\$ 30\) per barrel? If not, explain what information we would need to calculate their profit.

Short Answer

Expert verified
(a) The companies selling the drilling operations are not losing but are making a profit of $30 per barrel. (b) The companies buying the operations are also making an earning of $30 per barrel, but without knowledge of their fixed costs, one cannot confirm if this is a profit or loss.

Step by step solution

01

Determine Variable and Fixed Costs per Barrel - Part a

For the companies selling the drilling operations, the variable cost per barrel is given as $20. The fixed cost per barrel would not be relevant to these companies as they are already sunk costs.
02

Calculation of Loss per Barrel - Part a

Given that the selling price per barrel is $50 and the variable cost per barrel is $20, subtract the variable cost from the price to calculate the amount the selling companies are earning or losing per barrel. The calculation is $50 - $20 = $30. The selling companies are not losing but rather making a $30 per barrel.
03

Determine Costs and Revenue per Barrel - Part b

For the companies buying the existing operations, the variable cost per barrel is $20. Without additional information, we're not sure about the fixed costs per barrel these companies have to pay. The revenue per barrel they receive is $50.
04

Calculation of Profit per Barrel - Part b

Without the fixed cost, the calculation for determining profit per barrel would be the same as for loss. Here, a $30 earning per barrel ($50 - $20) can be calculated. However, this does not consider any fixed costs per barrel. For actual profit, we would need to subtract any fixed costs from this $30.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Oil Sands Operations
Oil sands operations involve the extraction and processing of heavy crude oil found in specific sand deposits, predominantly in regions like Canada. These operations require substantial infrastructure, machinery, and technology investments to not only extract but also refine oil sands into usable products. The start-up costs encompass both fixed and variable elements, with fixed costs covering infrastructure and equipment that do not change regardless of production levels.
  • Fixed Costs: These include costs for building the facilities and acquiring the necessary technology for extraction and processing. These are initial outlays and hence do not fluctuate.
  • Variable Costs: These are costs that vary with production levels such as utilities, labor, and maintenance that grow as more oil is extracted and processed.
When companies view existing operations as acquisitions, the prohibition of constructing new ones underscores the costly nature of infrastructure investment and favors operational investments where fixed costs have been absorbed by previous owners.
Profit Calculation
To calculate profit, one must look beyond mere revenues and variable costs and include fixed costs into the equation. The basic formula for profit is:\[\text{Profit} = \text{Revenue} - (\text{Fixed Costs} + \text{Variable Costs})\]When a company finds oil sands operations profitable, it means their revenues exceed these aggregated costs. In the case presented, with a variable cost of \(\\(20\) per barrel and oil prices at \(\\)50\) per barrel:
  • Revenue = Price per Barrel = \(\\(50\)
  • Profit per Barrel Considered Without Fixed Cost = \(\\)50 - \\(20 = \\)30\)
Yet, fixed costs can alter this landscape entirely. Without understanding the specific fixed costs for each acquiring company, we cannot finalize the profit calculation.
Cost Analysis
Cost analysis in oil sands operations involves a detailed examination of both fixed and variable costs to understand the economic viability of operations. A firm must acknowledge the relationship between these costs and the overall revenue potential.
  • Fixed Costs in building new structures are considered excess and prohibitive in oil sands operations.
  • Variable Costs, exemplified in labor and operational expenses, fluctuate with production levels; these are relatively low in established operations at \(\$20\) per barrel.
The analysis focuses on maximizing profitability by optimizing operations primarily through controlling variable costs, as fixed costs are often significant but immutable once incurred. To decide on acquiring operations, understanding the cost structure is core in ensuring revenue outweighs total costs, making the endeavor profitable.
Sunk Costs
Sunk costs are a crucial financial concept, particularly relevant in scenarios like oil sands operations. These are expenses that have already been incurred and cannot be recovered, such as the initial capital investment in infrastructure and setup. They should not factor into decision-making regarding production or continuation of operations.
In the scenario discussed, the buyer of existing operations disregards fixed costs because these were originally borne by the sellers and are thus considered sunk. This approach allows the buyer to focus solely on variable costs in operations:
  • Sellers cannot recover the fixed costs, they are sunk.
  • Buyers focus on operational profitability, mainly deducting variable costs from revenue.
Understanding sunk costs helps avoid fallacies in business decisions. Companies need to focus on future operational costs and revenues without worrying about past expenditures.

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Most popular questions from this chapter

(Related to Solved Problem 12.6 on page 439 ) Sony suffered losses selling televisions from 2004 to \(2013,\) before finally earning a small profit on this business from 2014 to 2016. Given the strong consumer demand for plasma, LCD, and LED television sets, shouldn't Sony have been able to raise prices to earn a profit during that decade of losses? Briefly explain.

An article in the Wall Street Journal discussing the financial results for General Electric Co. (GE) for the first quarter of 2017 reported that, compared with the same quarter in the previous year, the firm's revenue had fallen from \(\$ 27.94\) billion to \(\$ 27.66\) billion, while its profit had increased from \(\$ 228\) million to \(\$ 653\) million. How is it possible for GE's revenue to decrease but its profit to increase? Doesn't GE have to maximize its revenue to maximize its profit? Briefly explain.

Suppose that each of the following is true: (1) The laptop computer industry is perfectly competitive, and the firms that assemble laptops do not also make the displays or screens; (2) the laptop display industry is also perfectly competitive; and (3) because the demand for laptop displays is currently relatively small, firms in the laptop display industry have not been able to take advantage of all the economies of scale in laptop display production. Use a graph of the laptop computer market to illustrate the long-run effects on equilibrium price and quantity in the laptop computer market of a substantial and sustained increase in the demand for laptop computers. Use another graph to show the effect on the cost curves of a typical firm in the laptop computer industry. Briefly explain your graphs. Do your graphs indicate that the laptop computer industry is a constant-cost industry, an increasing-cost industry, or a decreasing-cost industry?

When are firms likely to enter an industry? When are they likely to exit an industry?

(Related to Solved Problem 12.6 on page 439) Suppose you read the following item in a newspaper article, under the headline "Price Gouging Alleged in Pencil Market": Consumer advocacy groups charged at a press conference yesterday that there is widespread price gouging in the sale of pencils. They released a study showing that whereas the average retail price of pencils was \(\$ 1.00\), the average cost of producing pencils was only \(\$ 0.50 .\) "Pencils can be produced without complicated machinery or highly skilled workers, so there is no justification for companies charging a price that is twice what it costs them to produce the product. Pencils are too important in the life of every American for us to tolerate this sort of price gouging any longer," said George Grommet, chief spokesperson for the consumer groups. The consumer groups advocate passing a law that would allow companies selling pencils to charge a price no more than 20 percent greater than their average cost of production. Do you believe such a law would be advisable in a situation like this? Explain.

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