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What is a price taker? When are firms likely to be price takers?

Short Answer

Expert verified
A price taker is a firm with no control over market price, often occurring in a perfect competition market structure or when a company possesses limited market power.

Step by step solution

01

Definition of a Price Taker

A price taker is a firm that has no control over the market price and must accept the prevailing market price for its product. The firm does not influence the market price through its supply or demand - hence the term 'price taker'.
02

Perfect Competition

A firm is likely to be a price taker in a market structure known as perfect competition. In perfect competition, there are many firms producing homogenous, or identical, products. Because each individual firm makes a relatively small portion of total industry output, it cannot influence the market price of its product.
03

Limited Market Power

Firms are also likely to be price takers when they have limited market power. For example, small or new firms in competitive industries often lack the market power to influence prices and must accept the prevailing market price.

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Key Concepts

These are the key concepts you need to understand to accurately answer the question.

Perfect Competition
Imagine a marketplace where no single buyer or seller has the power to influence the price of a product. This is the hallmark of an economic concept called perfect competition, a theoretical framework serving as a benchmark for many real-world markets. Perfect competition consists of several key characteristics: a large number of small firms, identical products, easy entry and exit from the market, perfect knowledge of prices and technologies, and no barriers to free market activity.

In this utopia of perfect competition, firms are 'price takers.' This means they have no choice but to accept the market price set by the supply and demand of many; a single firm's actions are just a drop in the ocean, incapable of making waves in the overall market price. Each firm produces such a small fraction of the entire market's output that their individual supply decisions do not affect the price. Conversely, consumers find no difference between products offered by competing firms and thus have no preference for one over another. Therefore, firms in perfect competition can only compete by offering the lowest possible price, which is the prevailing market price, rather than through product differentiation or marketing strategies.
Market Price
The market price is the current price at which an asset or service can be bought or sold. It is determined by the forces of supply and demand within a competitive marketplace. For instance, if there's a higher demand for a certain type of apple than the supply available, its market price will go up; if fewer people want the apples than the apples available, the price will fall.

In a perfectly competitive market, the market price acts as a signal for producers and consumers. Producers look at the market price to decide how much to supply, while consumers use it to decide how much of the product to purchase. The market price fluctuates until it reaches a point where the quantity demanded equals the quantity supplied, known as the equilibrium price. At this point, market forces are in balance, and unless there's a shift in demand or supply, the market price will remain at the equilibrium. In real-world situations, market prices are rarely static as they constantly respond to changing conditions in supply and demand.
Market Power
Market power is the ability of a firm or group of firms to raise and maintain price above the level that would prevail under competition. This is essentially the polar opposite of a price taker in perfect competition. A company with market power might be a monopoly, which is the sole provider of a product or service; or an oligopoly, a market dominated by a small number of firms that can collectively exert control over supply and price.

Firms with market power can influence the market price and thus have control over their profitability. They use their power to erect barriers to entry, such as patents, strong brand identity, or significant control over the market's resources, which prevents other firms from entering the market and competing. Consumers have fewer choices and might have to accept higher prices or lower-quality goods and services. Market power is not fixed and can change over time as the market evolves and new competitors arise or incumbents adapt. Understanding market power is crucial as it affects market dynamics, pricing, consumer choice, and regulatory decisions designed to promote competitive markets.

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Most popular questions from this chapter

How does perfect competition lead to allocative efficiency and productive efficiency?

An article in the Wall Street Journal discussing the financial results for General Electric Co. (GE) for the first quarter of 2017 reported that, compared with the same quarter in the previous year, the firm's revenue had fallen from \(\$ 27.94\) billion to \(\$ 27.66\) billion, while its profit had increased from \(\$ 228\) million to \(\$ 653\) million. How is it possible for GE's revenue to decrease but its profit to increase? Doesn't GE have to maximize its revenue to maximize its profit? Briefly explain.

Hedrick Smith was a foreign correspondent for the New York Times who lived in the Soviet Union in the \(1970 \mathrm{~s}\), a period when the country had a planned economy rather than a market system. In a book he wrote about everyday life in the Soviet Union, Smith made the following observations about shopping in Moscow: At first it seemed \(\ldots\) that the stores were pretty well stocked. Only as we began to shop in earnest \(\ldots\) did the Russian consumer's predicament really come through to me. First, we needed textbooks for our children \(\ldots\) and found that the sixth-grade textbooks had run out.... We tried to find ballet shoes for our 11 -year-old daughter... only to discover that in this land of ballerinas, ballet shoes size 8 were unavailable in Moscow.... I tried to find shoes for myself. They were out of anything in my size but sandals or flimsy, lightweight shoes that the clerk, with one look at me, recommended against buying. "They won't last," he admitted. a. Judging by Smith's observations, briefly explain whether the Soviet Union achieved allocative efficiency in the production of sixth-grade textbooks, ballet shoes, and men's shoes. b. Can we tell from these observations whether the Soviet Union achieved productive efficiency in the production of sixth-grade textbooks, ballet shoes, and men's shoes? Briefly explain.

Suppose that currently the market for gluten-free spaghetti is in long-run equilibrium at a price of \(\$ 3.50\) per box and a quantity of 4 million boxes sold per year. If the demand for gluten-free spaghetti permanently increases, which of the following combinations of equilibrium price and equilibrium quantity would you expect to see in the long run? Carefully explain why you chose the answer you did. a. A price of \(\$ 3.50\) per box and a quantity of 4 million boxes b. A price of \(\$ 3.50\) per box and a quantity of more than 4 million boxes c. A price of more than \(\$ 3.50\) per box and a quantity of more than 4 million boxes d. A price of less than \(\$ 3.50\) per box and a quantity of less than 4 million boxes

How is the market supply curve derived from the supply curves of individual firms?

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