Chapter 11: Problem 2
Distinguish between a firm's fixed costs and variable costs and give an example of each.
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Key Concepts
These are the key concepts you need to understand to accurately answer the question.
Chapter 11: Problem 2
Distinguish between a firm's fixed costs and variable costs and give an example of each.
These are the key concepts you need to understand to accurately answer the question.
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In recent years, the United States has experienced large increases in oil production due in large part to a new technology, hydraulic fracturing ("fracking"). Fracking involves injecting a mixture of water, sand, and chemicals into rock formations at high pressure to release oil and natural gas. An article in the Wall Street Journal indicates that economies of scale in fracking may be considerably smaller than in conventional oil drilling. If this view is correct, what would the likely consequences be for the number of firms drilling for oil in the United States?
Suppose a firm has no fixed costs, so all its costs are variable, even in the short run. a. If the firm's marginal costs are continually increasing (that is, marginal cost is increasing from the first unit of output produced), will the firm's average total cost curve have a U shape? Briefly explain. b. If the firm's marginal costs are \(\$ 5\) at every level of output, what shape will the firm's average total cost have?
(Related to the Apply the Concept on page 376) Small business owner Jay Goltz described several decisions he made to reduce the fixed costs of his businesses, including replacing halogen lamps with LED lamps. Goltz noted, "I'm guessing that many business owners could save a lot more than pennies on their fixed costs, and those savings ... fall right to the bottom line." a. Why are the costs of electricity used to power the lights used in Mr. Goltz's businesses fixed costs? b. Explain why Goltz wrote that reducing fixed costs results in savings that "fall right to the bottom line."
Peter Reinhardt, CEO of Segment.com, made the following comment on his blog when discussing how the firm's noisy open office was lowering the productivity of its engineers: "We can't immediately ditch our open floor plan (although we're looking at various options for our next office.)" Why can't the firm immediately ditch its open floor plan? Is Reinhardt's remark about Segment.com's economic short run or its economic long run? Briefly explain.
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