An article in the Wall Street Journal reported that customers who shopped at
Neiman Marcus and other high-end retailers were becoming more resistant to
paying high prices for clothing and accessories:
High-end [retailers] which raised prices incessantly over the past decade, are
learning the hard way that even wealthy customers are hunting for better deals
and selection, whether online or at shops run by individual brands. ...
Neiman's Chief Executive Karen Katz \(\ldots\) reduced snob appeal by allowing
Neiman shoppers to use Visa and MasterCard. Previously, the stores only
accepted American Express or Neiman credit cards.
a. What does the article mean by "snob appeal"? Is there an economic
explanation for it? Briefly explain.
b. Why might losing snob appeal be a problem for highend retailers like Neiman
Marcus?