People are often viewed as rational beings in economic theory. This means they make decisions aimed at achieving the highest possible benefit or satisfaction. These decisions are based on the information available to them, given their preferences and constraints.
The rationale behind this is that individuals look to maximize their utility, which is another term for satisfaction or happiness derived from consuming goods and services.
For example, if someone chooses between two products, their choice represents what they believe will deliver the most personal benefit.
This theory assumes that people weigh the costs and benefits before making decisions.
- People have limited resources, so they make choices to maximize their needs and wants.
- The assumption is that by evaluating possible options, they can identify the most beneficial outcome.
Understanding this principle is crucial in analyzing how individuals and markets behave in different scenarios.