a. EAuction and EMarketplace are two competing internet auction sites, where
buyers and sellers transact goods. Each auction site earns money by charging
sellers for listing their goods. EAuction has decided to eliminate fees for
the first transaction for sellers that are new to its site. Explain why this
is likely to be a good strategy for EAuction in its competition with
EMarketplace.
b. EMarketplace complained to the Justice Department that EAuction's practice
of eliminating fees for new sellers was anti-competitive and would lead to
monopolization of the internet auction industry. Is EMarketplace correct? How
should the Justice Department respond?
c. EAuction stopped its practice of eliminating fees for new sellers. But
since it provided much better technical service than its rival, EMarketplace,
buyers and sellers came to prefer EAuction. Eventually, EMarketplace closed
down, leaving EAuction as a monopolist. Should the Justice Department
intervene to break EAuction into two companies? Explain.
d. EAuction is now a monopolist in the internet auction industry. It also owns
a site that handles payments over the internet, called PayForIt. It is
competing with another internet payment site, called PayBuddy. EAuction has
now stipulated that any transaction on its auction site must use PayForIt,
rather than PayBuddy, for the payment. Should the Justice Department
intervene? Explain.